Question 1

Do I need to replace my existing website?

Accepted Answer

No. Episode runs alongside your main site. Most teams keep their evergreen Webflow, WordPress, or Framer site and use Episode for campaign-specific microsites, the pages that need to move faster than your web team.

Question 2

How does Episode generate a page?

Accepted Answer

Pick a starting point: paste your live website URL, drop in an ad creative, upload your brand kit, share a competitor page, import a Clay table, or just write a prompt. Episode reads what you give it, extracts your brand, and composes a page that is ready to ship.

Question 3

Will it actually look on-brand?

Accepted Answer

That is our floor, not our ceiling. Episode extracts your typography, color, voice, and visual style from anything you upload. You can lock components, save brand presets, and run accessibility checks before you publish.

Question 4

Can I run real A/B tests?

Accepted Answer

Yes. Full-page Takes for the big swings, Dynamic Text Replacement to match copy to the ad source, section-level variants when you need surgery. Set the goal, the traffic split, the duration. Episode picks the winner with confidence reporting.

Question 5

How does routing work?

Accepted Answer

Every Episode supports rules-based routing out of the box: UTM, referrer, device, geo, account, returning visitor. Send your LinkedIn cohort one cut, your outbound list another, and your ABM accounts a third. One Episode, many pages.

Question 6

Where do my leads go?

Accepted Answer

Wherever you already work. Two-way sync to HubSpot, Salesforce, Attio, Pipedrive. Bookings to Calendly or Chili Piper. Slack alerts the moment a demo is booked. Pixels and audiences fire to Meta, Google, and LinkedIn ads.

Question 7

Can I host on my own domain?

Accepted Answer

Yes. Custom domains, subpaths, and per-workspace multi-domain hosting on Agency. Your DNS, your URL, your SSL. Episode is invisible to the visitor.

Question 8

Does Episode work for agencies?

Accepted Answer

It is built for them. White-label client reports, per-client workspaces with permissions, reusable client brand kits, billing-ready usage. Bring 5 clients in or 50.

Question 9

What about SEO and AI search (LLMs)?

Accepted Answer

Every Episode ships with llms.txt, structured metadata, sitemap, and OG handling. Pages are crawlable by Google and citable by ChatGPT, Perplexity, and AI Overviews.

Question 10

Can I export my Episodes?

Accepted Answer

Yes. Pages, content, and assets export cleanly. We do not believe in lock-in. Your domain, your data, your campaigns.