Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide usage information to site owners. Similar technologies include local storage, session storage, and pixel tags.

2. How Episode Uses Cookies

We use cookies and similar technologies on our platform (www.useepisode.com) for the purposes described below. We categorize our cookies into three types:

2.1 Strictly Necessary Cookies

These cookies are essential for the Service to function and cannot be disabled. They include:

• Authentication cookies: Keep you signed in to your Episode account and maintain your session
• Security cookies: Help protect against cross-site request forgery (CSRF) and other security threats
• Load balancing: Distribute traffic across our servers to ensure optimal performance

Legal basis: These cookies are necessary for the performance of our contract with you and our legitimate interest in maintaining a secure service.

2.2 Functional Cookies

These cookies enhance your experience by remembering your preferences:

• Builder preferences: Remember your editor settings, panel positions, and last-used configurations within the website builder
• Dashboard settings: Remember your preferred view, filters, and layout choices
• Language and locale: Remember your preferred language and regional settings

Legal basis: Consent. You can disable these cookies through the cookie preferences control in our cookie banner or via the "Manage cookie preferences" link in our website footer. Disabling functional cookies may mean some features do not work as expected.

2.3 Analytics Cookies

These cookies help us understand how you use our platform so we can improve it:

• Usage analytics: Track which features you use, pages you visit, and how you navigate through the platform
• Performance monitoring: Measure page load times and identify performance bottlenecks
• Error tracking: Detect and diagnose client-side errors to improve reliability

Legal basis: Consent. You can opt out of analytics cookies at any time through the cookie preferences control without affecting your ability to use the Service. Analytics cookies are not set until you have given consent.

3. Cookies on Published Websites

When you publish a website through Episode, cookies may be set on your visitors' devices in the following scenarios:

3.1 Episode A/B Testing Cookies

Our A/B testing engine uses cookies (or local storage) on published websites to:

• Assign visitors to test variants: Ensure each visitor consistently sees the same variant throughout their session
• Track conversions: Record conversion events (form submissions, CTA clicks) and attribute them to the correct variant
• Session identification: Maintain consistent visitor sessions for accurate analytics

These cookies do not identify individual visitors and do not track users across different websites.

3.2 Third-Party Cookies You Add

If you add third-party tracking scripts to your published website (such as Google Analytics or Facebook Pixel), those services will set their own cookies on your visitors' devices according to their own cookie policies. As the website publisher, you are responsible for:

• Disclosing these third-party cookies in your own cookie or privacy notice
• Obtaining appropriate consent from your visitors where required by law
• Complying with the third party's terms of use

Episode does not inject any third-party tracking scripts into your published websites unless you explicitly configure them.

4. Cookie Details

Here is a summary of the primary cookies we use on our platform:

5. Managing Cookies

5.1 Browser Controls

Most browsers allow you to manage cookies through their settings. You can typically:

• View and delete existing cookies
• Block all cookies or only third-party cookies
• Set preferences for specific websites
• Receive notifications when cookies are set

Note that blocking strictly necessary cookies may prevent you from signing in to or using the Service.

5.2 Cookie Preferences Control

You can review or change your consent choices at any time by opening the "Manage cookie preferences" control, available from our cookie banner on first visit and from the link in our website footer. Changes take effect immediately and apply to subsequent browsing of our platform.

5.3 Do Not Track and Global Privacy Control

Some browsers can send a "Do Not Track" (DNT) signal or a Global Privacy Control (GPC) signal. There is no industry standard for DNT, and our platform does not act on DNT signals automatically; we instead rely on the cookie preferences control described above to record your consent choices.

Where applicable law requires us to honour a GPC signal — including, where relevant, as a request to opt out of the "sale" or "sharing" of personal information under the California Consumer Privacy Act (CCPA/CPRA) — we will treat a GPC signal received from your browser as an opt-out request. We do not sell personal information; we will continue to limit our data collection to what is described in this policy.

6. Local Storage and Similar Technologies

In addition to cookies, we use browser local storage and session storage to:

• Store builder state: Preserve your work-in-progress edits in the website builder to prevent data loss
• Cache preferences: Store UI preferences locally for faster page loads
• A/B test state: Maintain variant assignments on published websites for consistent visitor experiences

Local storage data persists until you clear your browser data or it is programmatically removed.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by posting an updated version on our website with a revised "Last updated" date. We encourage you to review this policy periodically.

8. Contact Us

If you have questions about our use of cookies, contact us at:

• Email: support@useepisode.com
• Entity: Episode Ltd., registered in England and Wales

For more information about our broader data practices, please see our Privacy Policy.